Help Startup to Build Own Product, Growth and Reach The Market Fit
Finchcare+ Group
Project Year
Collaboration
2023
Finch x Jet Studio Inc
Background
Finch is the startup with the main services in the telemedicine. Finch is focused with the artificial intelligence (AI) implementation inside their products. But outside the telemedicine and healthcare services, Finch have others product and services in tax, property management, and SaaS production to help others company growth and make the process being simple and efficient.
Approach
Finch have reach their market and ready to launch their product and services. Understand the core business and business process support with the products being fit the market, to help support the business growth. There are many trial and error for the Finch product, but finally the design of products and the prototype can be develop and ready to launch.
Challenge
Finch has many products that will be launched and customized according to the market and the business processes that will be undertaken. Many adjustments need to be made when designing a product, such as understanding the resources within Finch's internal structure and the company's requirements in product implementation to capture market attention.
Action
Analyze Business Goals
Conducting a fundamental analysis of the company's needs and the business objectives to be achieved. This analysis of business goals is carried out to understand at a basic level what the business aims to accomplish, and it will later be aligned with the target market that Finch is aiming for.
Identify Market, Product and Services Needs
Identify the market, products to be developed, and services to be undertaken by Finch. The products to be developed will support each existing service, with the primary goal of attracting the market's interest in Finch's services. Additionally, this aims to build brand awareness for each service offered.
Build Minimum Viable Product (MVP) to Test The Market Fit of Product
Before services and products can be launched into the market, the initial strategy is to build the initial version of the product in the form of a minimum viable product (MVP). Subsequently, it will be tested in the market to determine if it aligns with what the market desires. The initial product design initiated is a landing page used as a funnel to attract customers. In the early stages, several landing pages are created because Finch will offer several services beyond its telemedicine service. Other Finch services include Finch Property, Finch Tax, and a parallel dialer software to support outbound sales activities.
Discuss & Iteration to Ideating Future Plan
After the initial product design (MVP) is complete, the next step involves further iteration and ideation for evaluation of the launched initial product version. This is done to assess the results of the MVP and introduce new innovations to the product. Discussions are conducted with the Founder, Co-Founder, and Sales Teams to plan and align the understanding and strategies that will be implemented.
Result
The results of this initial initiation yield several product designs with initial versions that will be further developed. Among them are landing pages for Finchcare+, Finch Tax, Finch Property Management, AI Symptoms Checker Mobile Apps, and SaaS Parallel Dialer Software to support outbound marketing processes.
